The power of …

Stories

&

Strategy

Connecting. Communicating. Converting.

MISSION

You have a story. So does your customer, your competitor, your partner. I like to tell those stories.

Whether that’s through the written word, the power of video, the brevity of advertising or the strategic position of an entire enterprise, storytelling can be your sharpest tool.

I look through a lens polished clear by years of success in marketing, media, branding, communications and business strategy.

CONTACT

hello@deangould.au

LinkedIn - loads of stuff there

I’ve had the privilege to work with some great teams alongside wonderfully creative people around the world. I’m an Australia-based communications, marketing, media and growth enthusiast. I keep things simple. I avoid jargon and bullshit. The blogs on this site give you an idea how I think. Get in touch if I can help.

THINGS THAT MATTER

Strategy is why you get out of bed. It’s linked intrinsically to your purpose. It helps focus what you do and in what order. Strategy is that group of drivers that gets you where you want to be. I’ve help teams succeed across tourism, higher education, not-for-profit, media and communications.
I’m an award-winning former journalist, columnist and editor. Words can be our salvation and our damnation. That’s why communicating well is essential. But it takes on all forms now - video, photos, short-form, long-form, internal comms, crisis comms … it’s a matrix that needs an expert touch.
Brand is your personality; marketing is your clothes. The two have to align to be authentic. Marketing is the fun stuff that makes people take notice, throws them a promise and helps them take the next step. I can help decipher the jargon.
The customer can be different in every environment but they are pivotal to your success no matter who you are. Every moment they interact with you or your brand they are experiencing what you stand for. Finding the crunch moments in that experience and ensuring the customer needs are met is fundamental to your sucess.
2023 - Marketing Team of the Year national finalist (Advertising Council awards).
2023 - Employee Brand Engagement - international award (Public Relations Communications Association, Asia Pacific)
2022 - Community Relations Stakeholder Communications, international award (Gold Standard Awards, Public Affairs Asia)
2022 - Chief Marketing Officer of the Year, Queensland winner and national finalist (Australian Marketing Institute)
2021 - Universities Australia, Marketing Award winner nationally (Universities Australia Marketing, Communications and Development Awards).
2018 - Finalist, Gold Standard Awards, (Country and Trade Promotion), Public Affairs Asia, Hong Kong
2016 - International Native Advertising Institute award for Best use of Facebook for promotions, Berlin
2011 - Manager of the Year, Gold Coast winner and State finalist, Australian Institute of Management

VIDEO STUFF

What’s happening with the old brand funnel and customer decision making? I talk with Student Garden director Rosie Brown about that and more.

My thoughts on the rise of the new economy on the Gold Coast, Australia. Part of a city leaders series.