The power of …

Stories

&

Strategy

Connecting. Communicating. Converting.

WHY DEAN GOULD CONSULTING?

A career built on start-ups, rev-ups and fix ups gives me unique insight to helping solve your problems. Whether it’s a people issue, strategy development, working with partners or getting your story heard, I can help.

I look through a lens polished clear by years of success in marketing, media, branding, communications and business strategy across multiple industries. I’ve delivered success in some of the toughest commercial environments, as well as the regulated worlds around government agencies, tourism and higher education.

WHAT I DO

hello@deangould.au

LinkedIn - loads of stuff there if you’d like to read more detail about my career

First and foremost I keep things simple. I avoid jargon and bullshit.

Whether your needs are complex and ongoing, temporary or straight forwrad, there’s a place for a solid strategic conversation.

I have developed a step-by-step approach to creating a solid strategy for any business or organisation. I can apply this to your business, whether it is just for a one-off project or an over-arching multi-year plan. The process is the same, but the complexity can change, of course.

My personal expertise is in communications, media, content and marketing strategy. I’ve had the privilege of heading up some pretty cool projects, including leading the coverage of the 2000 Sydney Olympics for a group of 14 regional news outlets; co-ordinating the destination coverage for the Gold Coast at 2018 Commonwealth Games and negotiating the world’s first top tier sponsorship by a university at those same Games. I have led the rebranding and repositioning of organisatons, locally and globally. I’ve had to manage teams through the Global Financial Crisis, digital transformation and natural disasters as well as in times of record profits, unprecedented market share gains and audience growth. I’ve worked with enterprises turning over hundreds of millions of dollars, and others that deal in the thousands.

Whatever the circumstance, telling your story is central to building your brand. It is something I have done all my life.

The blogs on this site give you an idea how I think.

  • Strategy is why you get out of bed. It’s linked intrinsically to your purpose. I’ve developed and led strategies for small and large teams across tourism, higher education, not-for-profit, media and communications.

  • I’m an award-winning former journalist, columnist, content creator and editor. Words can be our salvation and our damnation. That’s why communicating well is essential. The story - uncovering it, developing it and telling it - is the central pillar to your strategy.

  • Brand is your personality; marketing is your clothes. The two have to align to be authentic. I can help decipher the jargon and keep things on point, on time and on budget.

  • Your partners are fundamental to your success. Whether they are commercial arrangements, required by regulation or informal relationships it has to be a two-way street. Partner up and expand you influence. Transperancy, accountable, deliverable - they are the three key words for partnerships.

  • 2023 - Marketing Team of the Year national finalist (Advertising Council awards).

    2023 - Winner - Employee Brand Engagement - international award (Public Relations Communications Association, Asia Pacific)

    2022 - Winner - Community Relations Stakeholder Communications, international award (Gold Standard Awards, Public Affairs Asia)

    2022 - Chief Marketing Officer of the Year, Queensland winner and national finalist (Australian Marketing Institute)

    2021 - Universities Australia, Marketing Award winner nationally (Universities Australia Marketing, Communications and Development Awards).

    2018 - Finalist, Gold Standard Awards, (Country and Trade Promotion), Public Affairs Asia, Hong Kong

    2016 - Winner - International Native Advertising Institute award for Best use of Facebook for promotions, Berlin

    2011 - Manager of the Year, Gold Coast winner and State finalist, Australian Institute of Management

SNAPSHOTS OF SUCCESS

VIDEO STUFF

Dean talks to Marcus Willis, of the leading agency Kill Boring Dead about the “gold rush” mentality attached to Gen AI at present

What’s happening with the old brand funnel and customer decision making? I talk with Student Garden director Rosie Brown about that and more in my former role as CMO.

My thoughts on the rise of the new economy on the Gold Coast, Australia. Part of a city leaders series.